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$102.40

Last updated on June 16, 2022 11:45 am
SKU: 34430274

$102.40

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Amazon
– one of the world’s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive.
Amazon
offers unique insight into the company’s persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.

This fully updated second edition explores
Amazon
‘s response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages,
Amazon
is an invaluable resource for discovering the lessons that can be learned from the company’s unprecedented rise to dominance.

Author Biography

Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times.
Miya Knights is Head of Industry Insight at Eagle Eye Solutions and has extensive experience as an analyst, journalist and editor specializing in enterprise technology use in retail. Based in Sussex, UK, she is the owner of Retail Technology magazine, and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.

 

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Specification: Amazon

Release date NZ

November 3rd, 2021

Author

Natalie Berg Miya Knights

Audiences

Professional & Vocational Tertiary Education (US: College)

Country of Publication

United Kingdom

Edition

2nd Revised edition

Imprint

Kogan Page Ltd

Pages

288

Dimensions

165x220x25

ISBN-13

9781398601444

Product ID

34430274

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