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Influencer Marketing For Dummies

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Last updated on November 26, 2021 10:46 pm
SKU: 23074505

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The easy way to get ‘in’ with influencer marketing
Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ‘everyday consumers’ that can have a large impact. In
Influencer Marketing For Dummies
, you’ll find out how to market to those who rock social media?and, subsequently, grow your brand.
Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you’ll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy
Find influencers: it’s not just a numbers game or a ‘who’s who’ of social media
Engage with influencers once you’ve found them
Recognize the best practices of influencer marketing and outreach
If you’re a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible,
Influencer Marketing For Dummies
is the go-to guide you don’t want to be without.

Specification: Influencer Marketing For Dummies

Release date NZ

January 22nd, 2016

Author

Kristy Sammis Cat Lincoln Stefania Pomponi Jenny Ng Edita Gassmann Rodriguez Judy Zhou

Audience

Professional & Vocational

Country of Publication

United States

Imprint

John Wiley & Sons Inc

Pages

320

Dimensions

188x234x16

ISBN-13

9781119114093

Product ID

23074505

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