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iPhone 12 Pro Max

Faster forward.

5G speed. A14 Bionic, the fastest chip in a smartphone. And a Pro camera system that takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max.

iPhone 12 Pro Max

iPhone 12 Pro

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iPhone 12 Pro Max Design and Display

A design pushed right to the edge.

The Super Retina XDR display goes edge to edge. With Ceramic Shield, which has four times better drop performance'

iPhone 12 Pro Max 5G on iPhone

say Hello to 5G.

Superfast speeds. Incredibly low latency. So you can get faster downloads, better-quality video streaming, more responsive gaming and real-time interactivity'
5g (1)
More 5G bands than any other smartphone, for the broadest 5G coverage
iphone 12 5g
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iPhone 12 Pro Max A14 Bionic

The chip that pushes what's possible.

Introducing the first 5-nanometre chip in the industry. Which means more speed, more power and more efficiency.

iPhone 12 Pro Max LiDAR Technology

AR at the speed of light.

LiDAR creates accurate depth maps in nanoseconds, so objects are placed instantly and more accurately in AR experiences.
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iPhone 12 Pro Max Camera System

A new day for Night mode.

Night mode goes Wide and Ultra Wide, and it's even better at capturing natural colour in dim light. The new Wide camera captures 27 per cent more light.
iPhone 12 Pro Max takes everything even further



better low-light
optical zoom range

iPhone 12 Pro Max Dolby Vision Recording

60 times more colours. Wow.

1 0-bit HDR recording makes video more lifelike. You can easily edit, watch and share Dolby Vision videos too.
First camera ever to record in Dolby Vision
AirPlay lets you stream 4K Dolby Vision video to your Apple TV or smart TV
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Why iPhone 12 Pro Max

There's no phone like iPhone.


Easy to use

Smart performance

Durable and retains value

Protects your privacy

Simple and intuitive, so it's easy to get around with just a tap or swipe.
Apple-designed chip for speed, power efficiency and intelligence in everything you do.
iPhone is built to last and holds its value longer than other smartphones.
Every aspect is designed to keep your information private and secure.


Find the right iPhone 12 Pro Max for you.

Find the iPhone 12 Pro Max that's right for you.

A Few Words from Happy Customers

The iPhone 12 Pro Max feels truly elite. Everything about it is high-end, and in a smaller body than its rivals. Some won't like the lack of longer zoom or high refresh rates, but there are trade-offs for those, and what you get here is impeccable.
Adam Sendler
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The iPhone 12 Pro Max does all it can to warrant that Pro label. The screen is stunning, the camera capability professional, and when you can use it the download speeds with 5G, fast.
Oliver Snow
Digital Artist
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Truly great products always push the envelope, but also acknowledge the traditions that made them great in the first place. The iPhone 12 Pro Max is one such product that attempts to bridge the past and the future – in a way, it is a retrofuturist endeavor that is unapologetically a throwback to the...
Katerina Bezobrazova
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iPhone 12 Pro Max Legal Disclaimers

Claim is based on iPhone 12 and iPhone 12 Pro Ceramic Shield front compared with previous-generation iPhone.


The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangular shape, the screen is 6.06 inches (iPhone 12 and iPhone 12 Pro) or 6.86 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.

Mobile and Wireless

Data plan is required. 5G is available in selected markets and through selected carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see


iPhone 12 and 12 Pro are 5G ready, but you’ll need 5G coverage, which is in limited areas of NZ. All Spark mobile plans will support 5G connection at no extra cost until July 2021.

Power and Battery

All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by an Apple service provider. Battery life and charge cycles vary by use and settings. See and for more information.

Apple TV+

Apple TV+ requires a subscription.

AirPlay Streaming

Requires an Apple TV or AirPlay-enabled TV.


Some features may not be available in all countries or all areas.


Accessories are sold separately.

Apple Music

Apple Music requires a subscription.

"Everybody Rise" is written by Amy Louise Billings and Joel Little.
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iPhone 12 Pro Max News​

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